Rory Sutherland Rory Sutherland

The Wiki Man | 9 August 2008

Rory Sutherland's fortnighly column on technology and the web

issue 09 August 2008

Toby Young in last week’s Spectator remarked on the peculiar malice, as he saw it, of the online comments posted in response to his articles.

He has a point. The people who post comments are not the same reverential folk who form a paper’s traditional print readership. On the other hand, at a time when the Telegraph and the Guardian attract more than 18 million online readers each month, your online readership is no longer a small niche you can safely ignore. Why then do they seem so nasty?

Most people who comment on writings on- line aren’t nasty at all. Responses to blog posts are often complimentary and constructive. It’s largely journalists who get it in the neck — significantly, the online term for a merciless refutation is a ‘fisking’, after the brutal 2001 online dissection of a piece by the journalist Robert Fisk. Much of this is driven by envy and resentment, as Toby suggests.

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