Rory Sutherland Rory Sutherland

The Wiki Man | 8 May 2010

A fortnightly column on technology and the web

Already a subscriber? Log in

This article is for subscribers only

Get a free bottle of Johnnie Walker Black Label when you subscribe to The Spectator for just £12 in our Black Friday sale

  • Free bottle of Johnnie Walker Black Label whisky, worth £30
  • Unlimited access to our website and app
  • Enjoy Spectator newsletters and podcasts
  • Explore our online archive, going back to 1828

Read next

Trending

Gavin Mortimer

Why Jaguar’s rebrand is doomed

Jaguar’s disastrous makeover has left many people wondering if it isn’t April Fool’s Day. It’s not, of course. After 89 years of success with pale, stale males, Jaguar – which is relaunching as an electric-only brand – has decided a new clientele is in order. Jaguar is gambling on attracting a younger, urban Progressive customer

Also in Society

Also by Rory Sutherland

Latest

Comments

Black Friday sale: Get 10 weeks for just $1

Unlimited access to the The Spectator, online and via the app

Already a subscriber? Log in