Rory Sutherland Rory Sutherland

The Wiki Man | 6 June 2009

Rory Sutherland's fortnightly column on technology and the web

issue 06 June 2009

It’s called Spotify. I don’t know why. And I have no idea how it can make money for the people who have invested in it. But this is the internet we are talking about, where all of us can enjoy good things for years while it falls to other people to work out how to make money from them.

So, if you live in Britain (or Sweden, Norway, Finland, France or Spain), don’t waste any time reading the rest of this article — go along to www.spotify.com and download the free version now. Those who first want to know what it does may want to sit down now, since you’re in for a surprise.

What the Spotify software allows you to do, and quite legally, is to use your PC to listen to almost any music you like — on demand, instantly and free.

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