Rory Sutherland Rory Sutherland

The Wiki Man | 23 August 2008

Rory Sutherland's fortnightly column on technology and the web

issue 23 August 2008

In their now famous book Nudge, self-described ‘paternalistic libertarians’ Richard Thaler and Cass Sunstein cite this new paint as an example of ‘feedback’ — the notion that people will make better choices when their decisions have rapidly visible results. If you’ve tried typing on an outdated PC, where characters take seconds to appear on screen, you know how disconcerting slow feedback can be.

GIF Image

Disagree with half of it, enjoy reading all of it

TRY A MONTH FREE
Our magazine articles are for subscribers only. Try a month of Britain’s best writing, absolutely free.

Comments

Join the debate, free for a month

Be part of the conversation with other Spectator readers by getting your first month free.

Already a subscriber? Log in