Rory Sutherland Rory Sutherland

The Wiki Man | 22 March 2008

Rory Sutherland's fortnightly column on technology and the web

issue 22 March 2008

Last summer we picked up a hire car at Inverness. As I was dumping the rental paperwork inside the glove compartment I unearthed a forgotten pair of sunglasses so hideous in design it suggested that the previous renter had been either a porn star or a German, perhaps even both. That he was at least German became clear when I turned the ignition key, and the on-board computer began to display words like ‘Wankschaft’, ‘Bumreisen’ and ‘Fahrtzwiegel’. Worse was to come — the Hun had fiendishly retuned the radio and changed all the distance and speed settings to metric.

My wife speaks fluent German (in fact with shorter hair and orthopaedic sandals she could easily pass for a native) yet still it took a few miles of swearing before the instruments were returned to normality and the radio retuned from Heino FM. Miraculously in mid-scan it picked up a tremendous song.

It was a pop song.

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