Rory Sutherland Rory Sutherland

The Wiki Man | 2 January 2010

A fortnightly column on technology and the web

issue 02 January 2010

At an airport recently I saw a sign for the public telephones; it was a symbol showing a round telephone dial with a receiver across the top. Nothing odd about this, you may think — that is if, like me, you are over 40. If you are under 20, on the other hand, it may be incomprehensible, for at no time in your life has your telephone looked even remotely like this. At the very least, the symbol must seem absurdly anachronistic, like those twee signs you get on loo doors where the man and woman are wearing Edwardian costume.

The change is not confined to the phone’s shape, either. The whole meaning of the word ‘phone’ is different among the under 20s, as shown by a friend’s teenage daughter when petitioning her parents to buy her some gadget for Christmas.

‘Look, Dad,’ she explained, ‘it’s only about £100 and it’s like a phone.

Comments

Join the debate for just $5 for 3 months

Be part of the conversation with other Spectator readers by getting your first three months for $5.

Already a subscriber? Log in