Rory Sutherland Rory Sutherland

The Wiki Man 

A fortnightly column on technology and the web

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Britain is eating itself to death

It is a fate which has been creeping up on Britain for years, but that doesn’t make it any the harder to bear when it becomes official. According to the OECD, we now have the lowest life expectancy in Western Europe. At 80.9, the average Brit now keels over more than three years earlier than

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