Rory Sutherland Rory Sutherland

The Wiki Man | 17 January 2009

A fortnightly column on technology and the web

issue 17 January 2009

Last month saw the usual spate of newspaper articles ridiculing the circular letters sent with Christmas cards. A series of books by Simon Hoggart now documents the worst of these. Funny as his examples are, he’ll be hard put to beat the instance sent in by a reader of the Daily Telegraph: ‘I suppose the high spot of our year was John’s Nobel Prize.’

Even so, am I alone in being slightly uncomfortable with all this opprobrium? If you care enough to spend 50p sending someone a Christmas card, shouldn’t you expect them to spend a minute or so hearing what’s happened to you in the past year? Is it all that awful to hear that your children passed their exams? Why do we hate this all so much?

Largely it’s our national horror of self-promotion. I still find it sick-making when American cars announce ‘My son is an Honor Student at Random High’.

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