Rory Sutherland Rory Sutherland

The Wiki Man | 14 March 2009

A fortnightly column on technology and the web

issue 14 March 2009

When Professor Susan Greenfield warned last month of the damaging effects of new technologies on childhood, my first instinct was to dismiss it as another hand-wringing exercise. On one point, though, where she complains of the dangers of instant gratification, she might be right. I’m not even sure the problem is confined to children. One trait I notice in myself as a result of using computers is a growing impatience with the real world.

The millions of us who spend hours each day working or playing with technology have become dangerously at home in an environment where everything happens at a pace we choose. Like the Roman centurion in Luke’s gospel who can ‘say unto this man, “Go” and he goeth; to another, “Come,” and he cometh’, we click ‘Send’ and the email goeth, or ‘Search’ and the answer googleth.

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