Cindy Yu Cindy Yu

The wedding tourists

How the pre-wedding photo shoot became essential

issue 05 May 2018

If you’ve walked by the red telephone boxes on Parliament Square, chances are you have seen an Asian couple in full wedding dress posing for a photographer. A strange place to go after a wedding, you might think, but the odds are that they’re not (yet) married — and won’t be for some time. This is, instead, a new Chinese phenomenon: the pre-wedding photo shoot.

Pre-weddings are now as essential to young Chinese couples as honeymoons are to the British. With ever more money to splash, and their sights set on farther horizons, a sweet pose under a blue sky is no longer enough, as it was for my parents. Today’s twentysomethings demand to see what it would be like to be the protagonists in their own global fairy tale: gown, tiara and all. Pre-weddings are popular because they can be staged, edited and shown at the actual wedding.

As the Chinese become more international, you can see them at landmarks all over the world.

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