The voters the Conservatives plan to persuade to win a majority

In this election, the Tories hope to persuade voters who have never backed the Conservative party before to turn blue. Key target seats lie in parts of the Midlands and North that are historically Labour. As I say in this week’s magazine, to help candidates and activists take on this new terrain, the party has sent them a handbook setting out who they need to win over.

It lays out the importance of communicating ‘with voters who in the past may not have considered a vote for the Conservatives, but who want to GET BREXIT DONE and would now prefer a majority Conservative government to a coalition led by Jeremy Corbyn. We’ll have to persuade these people to for us, and then turn them out’:

The target groups fall into frequent voters the party hopes to persuade to back them and turnout voters who are likely to back the Tories already but don’t always make it to the ballot box.