Poke House last week opened four new restaurant sites in London. It is just the start of a fishy influx with the Californian-inspired poke bowl chain planning to open 15 London sites and 65 UK sites over the next year.
It is little surprise; where West Coast America goes London soon follows. But the huge popularity of poke bowls has been entrenched for several years. In 2015 the LAist publication was already writing that ‘The Poke Bowl Craze Is Getting Out Of Hand’. Six years on, poke’s staying power seems beyond doubt.
Poke, for the uninitiated, means ‘to slice or cut’ in Hawaiian and consists of pieces of raw, marinated fish – usually tuna – that is tossed over rice and topped with vegetables and various vaguely-Asian sauces. It is served in a bowl, which is an essential part of its appeal.
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