From the magazine Rory Sutherland

The unsayable case for cars

Rory Sutherland Rory Sutherland
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EXPLORE THE ISSUE 19 April 2025
issue 19 April 2025

Rob Henderson is justly famous for coining the phrase ‘luxury beliefs’. These are opinions which are unshakeably held irrespective of any countervailing evidence, either because the display of such opinions confers status on the holder, or else because adherence to them is an article of faith among some social or professional group in which you need to be seen to belong.

The only approved vision of the future involves extracting people from their cars and cramming them into mass transit

Such beliefs are hence closer to religious creeds than to any conventionally formed opinion.

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