I recently saw a series of photographs depicting a rural home in China. Pride of place in a grimly furnished main room was given to a gargantuan new flat-screen television, while the sole toilet was a hole in the ground in an outside shed. What strange priorities, I thought. On reflection, though, under the same circumstances, I suspect quite a few of us would do the same thing.
In Britain, for a hundred years or so, we never faced such a choice: you could install a decent indoor toilet, but not a Samsung 75in 4K LED TV, because the latter hadn’t been invented yet. So in Britain we almost all installed plumbing before we bought televisions — because that is the order in which they became available.
But people in newly developed parts of the world are faced with a plethora of technologies to choose from all at once.
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