You can tell by the tone of the jokes how most occupations are regarded and we’ve all heard the traditional ones about the old enemy. ‘Why don’t sharks attack bookies?’ ‘Professional courtesy’. ‘Why did God invent bookmakers?’ ‘To make used-car salesmen look good.’ ‘Why are bookmakers buried an extra six feet down?’ ‘Because deep down they are very nice people.’
OK, such stories are applied to lawyers too. And journalists. But as a Racing Post headline confirmed last week, bookmakers are under heavy pressure. William Hill has been fined £6.2 million for breaching regulations on social responsibility and on money laundering. For example, it allowed a customer to deposit £541,000 over 14 months on the unprobed assumption that his income was £365,000 a year. In fact, he was earning £30,000 and was funding his habit by stealing from his employer.
The advertising watchdog the Committee of Advertising Practice has announced a crackdown on Bet Now! TV advertisements.
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