Melanie McDonagh Melanie McDonagh

The truth about Christmas card virtue signallers

(Getty images)

If there is one thing to raise the spirits at this time of year, it’s the sound of a letterbox rattling open and the satisfying thud of post on the mat. Along with the creditors’ letters, there is quite likely to be a few envelopes pleasingly suggestive of robins and snow scenes. 

Yep, the Christmas cards have arrived, from the organised, as early as the beginning of December, to the ones delivered on Christmas Eve, plainly as a response to the one you sent the recipient a couple of days before. All are cheering, all suggestive of goodwill, all more or less reflective of the personality of the sender. Obviously they’re environmentally unsound, even if they’re recycled, but stuff it. A card for birthday and Christmas isn’t going to deforest Britain.

And just as the physical sound of a physical envelope lifts the spirits, the following email will have the equal and contrary effect: 

‘Phyllis and Ariadne will not be sending Christmas cards this year; instead they will donate the costs of the card and postage to charity.

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