Mid-term unpopularity is a given in British politics. Veterans from the Thatcher era like to joke that a government that isn’t behind at the halfway point of its term isn’t doing its job properly. But the worry for the Tories is that their current unpopularity is different.
The usual explanation for the mid-term blues is that a prime minister seeks to get the politically difficult stuff out of the way as soon as possible after an election victory. The government loses support initially before – if everything goes to plan – reaping the rewards of its tough decisions in time for the next general election. Straight after the Tories came into office in 2010, George Osborne hiked taxes and cut spending in his Budget. In 2012, he was booed at the Olympic Stadium and the Tories were consistently behind in the polls. But by 2015, real incomes were going up and the Tories won a surprise majority.
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