As the Tories prepare to head to the seaside, Tim Montgomerie has published a ten point plan to get the Tory campaign back on track. The plan is already causing much discussion in Tory circles. His main points are that the Tories need to sharpen their economic message, use William Hague more, sort out the structure of the campaign, warn of the dangers of a hung parliament and ram home to voters just how badly Labour has failed.
What is getting the most attention, though, is Tim’s suggestion that the Tories should talk about immigration. I tend to agree with Tim on this point. It was a strategic mistake in 2005 to talk about immigration so much but it would be an equally large mistake not to talk about it at all this time round. I also think that ‘detoxifying the brand’ has worked sufficiently for it to be easier for the Tories to get a hearing when they talk about this topic.
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