Isabel Hardman Isabel Hardman

The Tories may have a strong message but do they have any momentum yet?

The Tories have another election broadcast out tonight that builds on the message of their manifesto: that they are for hardworking blue-collar people and that if you want sunshine, vote Tory. To that end, every outside shot in the film is bathed in sunlight, and everyone is in a pretty good mood: laughing as they work, smiling fondly at a newborn baby, grinning as they climb up the stairs (a child).

Most of the attacks on Labour are framed as positives: that the Tories are freeing people from ‘mountains of debt’ and that businesses ‘aren’t held back’. But there is a direct reference to Labour, which is in the section featuring the Prime Minister, in which he says:

‘Now Labour would put all of these things at risk with their plans for more borrowing, more debt and more taxes.’

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