The Big Society never really went away as a theme, but it certainly became a less
insistent catchphrase after the general election. The Tories were no doubt stung by the ambiguous response their invitation to government, and felt that the early days of coalition government were not an opportune
moment to reheat their central election message. Months went by where the words “big” and “society” barely made any contact at all.
That changed with David Cameron’s conference speech, of course. And, since then, the Big Society has been
back, loud and proud. Only this week, Philip Hammond was talking about a “Big Society approach” to dealing with the snow. Nick Clegg has taken
to opening “big society classrooms”. And, today, we have a piece in the Guardian by three ministers (none of them, I notice, a Lib Dem), reiterating the thinking
behind slogan, and calling for a stronger culture of “charitable giving and volunteering” in the UK. They add:
Downing Street staff are concerned about how they can sell the Big Society to voters, to drum up the levels of involvement that it requires to be a success. One idea, before the election, was to hold a “Big Society Day” once a year. For the time being, it seems, a public consultation will have to do.“At the moment we are looking at the ways we can encourage people to give more. Our proposals will be published by next spring. As part of that process we will be asking the public to contribute their thoughts.”
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