The Big Society never really went away as a theme, but it certainly became a less insistent catchphrase after the general election. The Tories were no doubt stung by the ambiguous response their invitation to government, and felt that the early days of coalition government were not an opportune moment to reheat their central election message. Months went by where the words “big” and “society” barely made any contact at all.
That changed with David Cameron’s conference speech, of course. And, since then, the Big Society has been back, loud and proud. Only this week, Philip Hammond was talking about a “Big Society approach” to dealing with the snow. Nick Clegg has taken to opening “big society classrooms”. And, today, we have a piece in the Guardian by three ministers (none of them, I notice, a Lib Dem), reiterating the thinking behind slogan, and calling for a stronger culture of “charitable giving and volunteering” in the UK.
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