The Tories invite you to join government

Battersea Power Station was the site of one of the Tories’ most effective publicity stunts of recent months – and it will be the venue for their manifesto launch tomorrow.  Details are already emerging about the document (ConHome has a good summary here), which sounds as though it won’t contain much, if anything, that we haven’t heard before.  As with Labour earlier, this approach risks an indifferent response from the media and the public.  But at least the Tories have clearer flagship policies to broadcast – the national insurance cut among them.

While the manifesto may not contain any new policy, it sounds as though the Tories have gone to town on it presentationally.  It will be a 130-page hardback book, and will be themed around its title: “An invitation to join the government of Britain”.  In practice, this means that the Tories are highlighting eight different ways in which you can get involved with government, which ConHome lists as:

1.