Nick Cohen Nick Cohen

The Tories are the masters of ‘vice signalling’

If you want to get on in right-wing politics, it is essential you master the art of vice signalling. You must show you are tough, hard-headed, a dealer in uncomfortable truths, and, above all, that you live in ‘the real world’ – as if any of us had the option of living anywhere else.

In a Spectator piece entitled ‘the awful rise of virtue signalling’, James Bartholomew staked a fair claim to have invented or at least fleshed out vice signalling’s antithesis in 2015.

It’s noticeable how often virtue signalling consists of saying you hate things. It is camouflage. The emphasis on hate distracts from the fact you are really saying how good you are. If you were frank and said, ‘I care about the environment more than most people do’ or ‘I care about the poor more than others’, your vanity and self-aggrandisement would be obvious.

And your dilettantism.

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