‘Sorry to be breaking into your usual politics-free feed,’ chirrups Rishi Sunak in his first-ever TikTok video. He is awkward, understandably. TikTok is enemy territory for the Tories. What most users learn about the Conservatives is usually damning, from left and right.
‘I think the Tory party deserves to die,’ says Jess Gill, who with 1.2 million ‘likes’ has a larger TikTok following than the party she wants dead. ‘They’ve betrayed Britain. On all fronts, but particularly immigration. We have an extremist immigration policy that is ruining this country.’ She is from Bolton and commutes from Reading to King’s College London on the two days she has to go in to study. Her videos denounce those who ‘simp for’ (or ‘defer to’) the Tories.
The old adage is you win elections by seizing the centre ground. That’s not how you win TikTok
Such videos rarely last as long as a minute, but Ofcom says TikTok is now a far greater news provider than any newspaper.
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