‘Le Beaujolais nouveau est arrivé!’ If that phrase means anything to you, you’re likely of a vintage that remembers pre-Clarkson Top Gear. Growing up in the 1980s, you couldn’t miss adverts for the Beaujolais Run – an annual race to be the first to bring the new wine back to England.

Disagree with half of it, enjoy reading all of it
TRY A MONTH FREE
Our magazine articles are for subscribers only. Try a month of Britain’s best writing, absolutely free.
Already a subscriber? Log in
Comments
Join the debate, free for a month
Be part of the conversation with other Spectator readers by getting your first month free.
UNLOCK ACCESS Try a month freeAlready a subscriber? Log in