The Labour party held a briefing this morning for party campaigners on how they can follow up Ed’s speech on the doorstep. Activists had arrived at conference hoping for a simple message that they can sell to a voter in a dressing gown with their arms crossed and a sceptical expression on their face, and now they’ve got one: frozen energy bills. They were told that campaigning on energy bills wasn’t just something they can use on the doorstep this weekend, but a major digital and ground war campaign that is going to go on for months. The idea is to demand that David Cameron freeze bills now, using petitions. The party is handing out these ice cubes, although it quickly ran out at the briefing, with campaigners scrabbling over who should have one, because they carry such a clear message.
This is an example of the M&S-style so much more than just a political party model that Iain McNicol spoke about at last year’s conference, describing community organisers who ‘don’t just ask for their vote.
Get Britain's best politics newsletters
Register to get The Spectator's insight and opinion straight to your inbox. You can then read two free articles each week.
Already a subscriber? Log in
Comments
Join the debate for just $5 for 3 months
Be part of the conversation with other Spectator readers by getting your first three months for $5.
UNLOCK ACCESS Just $5 for 3 monthsAlready a subscriber? Log in