The lessons to be learned from the Conservatives’ poor showing in the election could fill more pages than the national curriculum. Don’t unleash on the public a manifesto which has not even been tested among senior ministers. Don’t think you can get through a seven-week election campaign by endlessly repeating the same mantra, especially when you are being ridiculed for it. Don’t underestimate how quickly public opinion can change. Sell yourself, your party and its ideas, rather than just attacking your opponent.
Yet there is a serious danger that Theresa May and the rest of the Tory party could pick up the wrong message. There is a growing narrative that the Tories lost their majority because voters did not really want Brexit, even though four in five voted for parties whose manifesto promised Brexit. The party of Remain, the Liberal Democrats, did not manage to rally many people to its cause.
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