Talk about an eleventh hour endorsement. This afternoon, one long-anticipated announcement dropped less than a day ahead of the general election. The Sun newspaper has now officially backed Sir Keir’s Starmer’s Labour party – just hours before polling stations are due to open.
Tweeting out an image of its front page splash, Rupert Murdoch’s famed red top has officially given its seal of approval to Starmer’s army this afternoon in just five words: ‘Time for a new manager’. A play on the ongoing Euros tournament – and, perhaps, a nod to the England team’s own extraordinary last-minute turnaround at the weekend – the election special of Britain’s most-read tabloid depicts a glitzy football pitch emblazoned with the endorsement: ‘As Britain goes to the polls, it’s time for a new manager. (And we don’t mean sack Southgate!)’
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