There’s a lot of bad news around, but some things are going right in Britain.
Sales of The Spectator are on the rise again, for the first time in four years. Pretty soon, if the trend (and our luck) holds, more people will be buying the magazine than at any point in our 183-year history. I thought CoffeeHousers might like to know a bit more about the forces behind this, and what we at The Spectator are up too.
The market for print is murderous right now. We’re mid-way through what is, for the media, an industrial revolution. A massive migration is underway, from print to online. Like many organisations, we cut costs – but what we cut was the free copies, which newspapers and magazines have given out for years to boost their numbers and their ABC figure (used by advertisers). But over the years, advertisers have started to discount the ‘bulks’ and care less about the headline ABC figure, focusing instead on the paid-for circulation.
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