There are just six hours of 2015 to go – and it has, for The Spectator, been our best year ever. Sales of the magazine broke through their record high this year: more people are buying it now than any time in our 187-year long history. And that’s just if you count magazine sales: if you count the number of people actually reading our website and enjoying our writers, the picture is as above: an astonishing 20 million people reading over 60 million articles this year.
You’ll see a dip a few years back: that’s when we introduced a full paywall. We the changed that to a metered paywall: if you read more than a certain number of magazine pieces per month, we ask you to subscribe. This is working very effectively; piece can go viral, they serve as a taster for what The Spectator offers and readers can explore a bit more. If they like what they see, they can subscribe—from
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