From ‘Thrift and the War Loan’, The Spectator, 3 July 1915:
There can be little doubt that tens of thousands of people who would never think about the War Loan merely as an investment can readily be persuaded to put their money into it on the ground that it is a patriotic duty so to do. But if every- body is to subscribe, everybody must save money, and part of the object of the campaign which Mr. Asquith and Mr. Bonar Law have inaugurated is the advocacy of thrift. This advocacy must of necessity be directed to all classes in the community. To single out any particular class and urge upon it alone the duty of thrift would be nothing less than an insult. The duty is incumbent upon all citizens, and the only pity is that it was not urged upon the nation at an earlier date.
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