Rory Sutherland Rory Sutherland

The simple trick that will hugely boost your phone coverage

issue 22 February 2020

In the recent debate over Britain’s 5G infrastructure, one dog didn’t bark in the night. At no point did anyone dare suggest that, regardless of the supplier, upgrading our mobile networks to 5G might be premature.

In saner parts of the economy, an investment requires something called a ‘use case’ or a cost-benefit analysis. In other words, you need to provide some immediate benefits which will arise as a result of your investment. Anything that can be dressed up as next-generation technology is somehow spared that tedious level of scrutiny. All it takes is for the techno-consulting complex to claim that ‘without this we risk being left behind’ and next thing you know there’s a blank cheque. This indulgence afforded to the technology sector distorts the economy.

At no point has anyone dared to suggest that upgrading to 5G might be premature

As things stand, you can’t even make a phone call or enjoy a reliable 3G signal on the train between Sevenoaks and London Bridge.

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