The sexy new face of cigarette packaging

Something for which to thank the government, at last. It is much, much more fun buying cigarettes these days. It was quite good fun when they stopped having the fags on display and you had to play a kind of pin-the-tail-on-the-donkey game with the woman behind the counter. A bit like that section in Play School where you had to guess if it was behind the round window or the square window or the other window, a sort of arched regency type of thing. The woman scurrying hither and thither, pulling back shutters and scouring the shelves, not allowed to open all compartments at one time in case everybody suddenly dies of cancer because they’ve seen some cigarettes.

But now it’s better still. From May next year onwards all cigarettes must be in plain packaging, with nothing to distinguish each packet from the next except the name of the brand at the bottom.