The senseless ban on snus

As the government considers banning disposable vapes because they are thought to appeal to children, it is worth reflecting on the strange saga of the EU’s ban on snus, a Swedish smokeless tobacco product that delivers nicotine into the body via a small pouch placed under the lip. The story begins when Edwina Currie was health minister in 1988. She announced a ban on oral tobacco in response to a panic about Skoal Bandits, an American brand of snus with a masked cowboy on its logo which was presumed to appeal to children. The product itself was assumed to cause mouth cancer. In 1990, the EEC got involved. It argued that unilateral prohibition by a member state was a threat to the internal market and banned snus across the bloc. 

No one really cared, because the number of snus users in the EEC was negligible, but when Sweden prepared to join the EU in 1994, the ban became a problem.