The secrets of The Spectator’s success

Although I once edited this paper, and have written for it for almost 40 years, I did not know that it is the oldest magazine in the world. I learn this from 10,000 Not Out, David Butterfield’s short but scholarly new history of the paper from its foundation in 1828 to today. I wonder why it has survived. Here, more or less at random, are aspects emerging from the past 10,000 issues.

• The paper began with ‘News of the Week’ and continues — in much crisper form — with ‘Portrait of the Week’ to this day. From time to time, this has been dropped, but the paper has mysteriously suffered as a result. The same applies to the leading article. Neither feature is among the best-read of the paper, yet both somehow guarantee it: news and comment first; book reviews after. The formula worked at once, and works still.

• Jokes have always been allowed.