As 2025 gets under way, I’m going to guess that one of your hopes for the coming year is ‘to be happy’. I’m also going to take a punt that you’re likely to spend a considerable amount of time, effort and money doing things you hope will make you feel that way.
But considering that happiness is the number one goal of most people living in the western world, here lies the unspoken paradox at the heart of this tireless quest. Most of us can reel off a list of things that we believe will make us feel good – a great holiday, a delicious dinner, a promotion at work, fabulous sex. Yet many still don’t have a clue about how the feeling of pleasure is made in our brains in the first place. And knowing would be an incredibly useful way to work out how get more of it in 2025.
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