Walid Sharks is taking a nasty beating at the AO Arena in Manchester. It’s the second round of his fight against ‘Deen the Great’, and he has just been knocked down by a punch to the face. ‘His eyes are rolling right now,’ says a commentator. ‘He doesn’t know where he is!’ But Sharks doesn’t mind: he’s fighting before a sell-out crowd, with a million people livestreaming at home, and they’ll be loving the drama. ‘Hit ’is jaw off!’ someone in the stands shouts to Deen The Great, wishfully. Sharks isn’t a professional boxer, but a social media ‘influencer’. Being used as a punchbag is worth it to grow his internet following.
This is the industry turning online attention into cash and celebrity. For Sharks and Dean The Great and the 22 other influencers who fought in the ring on that evening in Autumn last year, the rewards are great. The main bout in Manchester was between Logan Paul, a YouTuber, and Dillon Danis, a former jiu-jitsu fighter who was boxing for the first time.
Get Britain's best politics newsletters
Register to get The Spectator's insight and opinion straight to your inbox. You can then read two free articles each week.
Already a subscriber? Log in
Comments
Join the debate for just $5 for 3 months
Be part of the conversation with other Spectator readers by getting your first three months for $5.
UNLOCK ACCESS Just $5 for 3 monthsAlready a subscriber? Log in