Tom Fort

The rising tide of clichés

The BBC is staffed by people bristling with academic qualifications, says Tom Fort, but they don't know English

issue 09 August 2003

In more tranquil times, before the Gilligan storm broke over his head, the BBC’s admirable and honourable director of news, Richard Sambrook, contributed a foreword to one of the corporation’s periodic attempts to remind its journalists of their responsibilities towards the English language. ‘Clear storytelling and language,’ Sambrook wrote, ‘is at the heart of good journalism.’ These are words which, given subsequent events, have acquired an ironic resonance.

What is at issue here is not Sambrook’s unexceptionable sentiment, but his grammar. Richard, Richard, I can hear myself saying in the pedant’s weary tones (for many years ago, when he was an eager and fresh-faced newsroom subeditor, I used to check his stories), plural subject requires plural verb.

Periodically an old (or hoary old) question is raised. Is the standard of writing at the BBC declining (or plummeting or plunging or even in free-fall)? Or is it improving (or soaring or rocketing)? A couple of months ago an old friend and former colleague of mine was scratching his receding hairline as he pondered a familiar task for BBC subs: how to convey clearly and in an irreducible number of words a complex international situation.

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