The rise and fall of agony aunts

What better barometer of the nation’s psyche could there be than the questions in an agony aunt’s postbag – and the answers they receive? ‘My transgender brother is furious over my choice of baby name’, ‘My Remainer husband is refusing to get a new passport’ and ‘My leftie wife is condescending and annoying’ are just a few of the timely examples from one recent broadsheet column.

These days, many responses to such dilemmas are variations on ‘Live your truth’ (in other words, do and say whatever makes you happy) – which may go some way towards explaining why agony aunts are no longer the essential reading they once were. 

Although advice columns have been around for centuries – the first ones appeared in 1691 in the periodical Athenian Mercury and were supposedly run past a panel of moral ‘experts’ – the sympathetic agony aunt is a very modern invention. In the golden age of the problem page, which really started in the Victorian era when education laws meant more people could read, agony aunts’ main job was to uphold the nation’s standards, not soothe the feelings of correspondents.