Chris Cotonou

The rebellion of wearing a suit

  • From Spectator Life
The Rolling Stones (Getty)

During my first job at an advertising firm, there was a palpable disdain for suits amongst my colleagues. For a newly appointed copywriter, fresh out of university and hooked on Mad Men, wearing a suit seemed like the sensible thing to do in the office. But to the Generation-X creative director I was now working for – perhaps having been forced to wear a suit for most of his earlier career – it was an unwelcome relic of the past.

He set me straight in my first client meeting. I bought a cheap two-piece from the high street, hoping to make a good impression. Ten minutes before we sat down, he pulled me to the side, wanting to know if I could find anything more ‘relaxed’ for next time: ‘the suit is a bit… pompous,’ he added. So, at the next meeting, I took his advice. I showed up in the same jumper and chinos I wore clubbing the previous Saturday in the West End.

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