Corporate success can generally be measured by the size and strength of the campaign to boycott your business. But until very recently there was a remarkable exception to this rule: Tesco. For a supermarket group which now accounts for a remarkable one in every eight pounds taken by retailers in Britain, opposition has been remarkably light. Where are the student demos, the bricks flying through Tesco windows on May Day? Even tapping into www.boycotttesco.com is something of a disappointment; the site was bought up some time ago by a bunch of American libertarians who object to the way loyalty cards are used to spy on our shopping habits — not exactly an issue which excites the British public’s imagination.
But at last, and possibly much to the joy of the egos in Tesco’s boardroom, there is a proper home-grown anti-Tesco campaign. It is called the Tescopoly Alliance and is run by the usual big-brand anti-globalisation groups, including the GMB union, War on Want and the New Economics Foundation.
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