Richard Bratby

The promoter the critics love to hate: an interview with Raymond Gubbay

Richard Bratby talks to one of Britain’s most successful impresarios about his promoter’s nose, Arts Council spinelessness and ENO madness

Pavarotti with promoter Raymond Gubbay: ‘Contrary to what a lot of people say, the money was always secondary to having a good time — doing something that I enjoyed, and that seemed to please the audience.’ 
issue 19 June 2021

When Raymond Gubbay left school, he was articled to an accountant’s firm. Fascinated by opera and depressed at the prospect of life as a Golders Green beancounter, he wriggled out of it in a matter of months, and into an assistant’s job at Pathé Newsreels. Sensing that newsreels had a looming expiry date, he asked Arnold Wesker (a family friend) to wangle him an interview with Victor Hochhauser, Britain’s leading promoter of mass-market classical concerts. Hochhauser sat behind a desk in his office above a fridge shop in Kensington and asked the 17-year-old Raymond three questions. Where did you go to school? Are you a Jewish boy? And can you start on Monday?

Six decades later, even three questions feel unnecessary. Raymond Gubbay is a brand; classical music’s equivalent of easyJet or Toby Carvery. You’ll have seen the newspaper ads and the Tube posters. ‘Four Seasons by Candlelight’. ‘Madame Butterfly at the Royal Albert Hall’.

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