Cosmo Lush

The promise of real profits from a weird virtual world

Cosmo Lush explores the bizarre byways of Second Life, the latest internet phenomenon, and explains how big brands plan to make money out of it

issue 11 November 2006
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At 9.47 a.m. on Easter Monday we heard the words ‘con profondo dolore’ from a cardinal standing in the chapel of the Casa Santa Marta. Two hours earlier, Pope Francis ‘è tornato alla casa del Padre’ – ‘had returned to the house of the Father’. Most people won’t have noticed a curious detail: the cardinal

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