Melissa Kite Melissa Kite

The problem with posh dog food

[Credit: AVAVA] 
issue 29 July 2023

Having loaded the last sack of working dog food in Surrey into my car, I slammed the trolley back into the trolley park and shouted an expletive at no one in particular.

‘What have you done to your lovely country store?’ I thought about asking one of the sales assistants inside the newly revamped posh dog food shop that used to be a warehouse for horse feed and pet supplies. But the likelihood was they didn’t care.

I am making my exit from a county that has become one big dog park with a cycling track around it

Shiny displays with video presentations about the latest craze in frozen ‘fresh’ ready meals for dogs now took up most of the space, along with aisle upon aisle of extremely expensive pouches for pooches, those silly little cartons of allegedly organic dog food that I would have to feed in bulk to the point of bankruptcy to satisfy my lot.

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