Rory Sutherland Rory Sutherland

The problem with online property searches

iStock 
issue 23 October 2021

In 1966, the legendary adman David Ogilvy set out to buy a home in France. He boarded a transatlantic liner to meet a French estate agent who had a perfect house waiting for him in Paris, but while still in mid-ocean he heard he had been gazumped.

There were presumably other houses on sale in Paris at the time, but it seems the agent did not show David any of them. Instead he suggested they board a train to Poitiers, 200 miles away, to an area David later described as ‘the South Dakota of France’. On the banks of the Vienne stood a decaying 13th-century château with around 30 bedrooms and a network of dungeons. David bought that instead. He lived there from the mid-1970s until his death in 1999. Restoring the building and gardens was one of the great joys of his life.

I have always wondered who that estate agent was.

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