When I was young, I watched a television show about a man who, possessed of the spirit of greed, ate gold and died. I recognised hubris then, and I recognise it now. In a country filled with foodbanks people are hungry to eat gold, which is, in food standard circles at least, called something less miraculous: E-175.
E-175 usually comes in flakes, leaves or powder. It has no nutritional value. It passes through you, though of that there is no evidence on Instagram, which is a shame. They should really follow through. E-175 is big on Instagram, which is the engine of the fashion for eating gold. It is an entirely visual thing.
Gold is not a food, and it does not have a taste; you might as well eat nothing. Eating it is entirely performative; something for people for whom real food is not important enough.
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