You probably don’t have to be a swivel-eyed pro-lifer – for purposes of disclosure, I should say that I am a swivel-eyed pro-lifer – to think that there is something a bit
sinister about abortion clinic advertisements being shown on TV. Even people who fully support a woman’s right to choose might admit that it is not exactly tasteful to publicise and promote
abortion on the airwaves.
Still, at first glance, the controversial advert for Marie Stopes International (MSI) – see video above – looks innocuous enough. ‘Are you late?’ it says, piano
twinkling away meaningfully in the background. ‘You could be pregnant … Marie Stopes International can help.’ Freephone helpline number provided.
Certainly, the Advertising Standards Authority sees nothing wrong with it. Yesterday, they dismissed angry complaints against the ad from the god-fearing, pro-life mob.
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