Rory Sutherland Rory Sutherland

The power of painless payment

Painless payment is a peerless consumerist mind-hack, and it could transform the traditional British pub

issue 30 January 2016

I am one of those annoying, mildly claustrophobic people who sit at the end of a row in cinemas. There are plenty of things in life — films, plays, social events — which I can only fully enjoy knowing I can make a sharp exit at any time. It’s not that I leave: I just like to know I can. My idea of hell is a party on a boat.

So I am rather enamoured with the new mobile-phone app Qkr, which lets you pay with your phone in some restaurants without waiting for the bill. It’s the honest man’s version of ‘doing a runner’. You check in on your phone, give a four-digit code to the waiter or waitress, and then you are free to order extra items and settle up on your screen. This creates a perfect ‘third way’ between a restaurant and a fast-food outlet.

The credit card is the greatest consumerist mind hack ever invented

(The only slight downside of this technology is that my children ingeniously discovered that I now no longer need to be physically present in Wagamama to pay for their food.

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