The noble feat of Nike

Globalisation – otherwise known as ‘ruthless international capitalism’ – is enriching the world’s poor, says Johan Norberg

Nike. It means victory. It also means a type of expensive gym shoe. In the minds of the anti-globalisation movement, it stands for both at once. Nike stands for the victory of a Western footwear company over the poor and dispossessed. Spongy, smelly, hungered after by kids across the world, Nike is the symbol of the unacceptable triumph of global capital.

A Nike is a shoe that simultaneously kicks people out of jobs in the West, and tramples on the poor in the Third World. Sold for 100 times more than the wages of the peons who make them, Nike shoes are hate-objects more potent, in the eyes of the protesters at this week’s G8 riots, than McDonald’s hamburgers. If you want to be trendy these days, you don’t wear Nikes; you boycott them.