When it emerged that there was horsemeat in cheap burgers, some people thought it might spark a revolution in the British meat industry. Now that the public are more aware of the ins and outs of it all – the complicated and murky supply chains, the potential drug contamination, the images of badly-wrapped frozen meat – perhaps cheap meat would lose its attraction.
But it doesn’t seem to have done so. Despite the stories about sales of game meat soaring and of people going back to basics and cooking from scratch, sales of processed meats such as sausages and burgers are still booming – both in the UK and abroad.
Perhaps a book called Farmageddon will do what previous meat ‘scandals’ have failed to do.
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