The Mozarts of ad music

It’s Christmas 2020 and Kevin the Carrot is on a mission. Snow swirls, ice glistens and roast turkeys and cold cuts wait on the table, bathed in cosy firelight. The visual symbols of Christmas are all present and correct in the big Aldi seasonal advert, but what pulls them together is the music. A hint of John Williams on a solo horn, a burst of swashbuckling rhythm; symphonic strings as our vegetable hero makes it home. It’s all there, sumptuously scored and precisely gauged to make you feel that in 30 seconds, you’ve experienced an epic. And then, of course, to go out and buy parsnips.

‘I was lucky, because the mood had already been chosen,’ says Guy Farley, the composer who wrote that score. ‘I’d done a previous campaign; and it was such a success that the team at Aldi called again the following year: “Can you record it at Abbey Road? And this time we want Home Alone meets Pirates of the Caribbean.