Richard Bratby

The Mozarts of ad music

The hidden men and women composing melodies to make you buy

‘We call it the John Lewis Ending’: the commercial’s music has become the defining advertising sound of our time. Credit: Image courtesy of the advertising archives 
issue 10 April 2021
GIF Image

Disagree with half of it, enjoy reading all of it

TRY 3 MONTHS FOR $5
Our magazine articles are for subscribers only. Start your 3-month trial today for just $5 and subscribe to more than one view

Read next

Trending

Julie Burchill

The glamour and grit of J.K. Rowling

From Spectator Life
Seeing that photograph of J.K. Rowling, I reflected gleefully that her journey from mousey, play-nice moderate to unapologetically glam and flamboyantly defiant fox is complete. It’s not often that glamour and righteousness come along in one person – but when it occasionally happens, as her caption said, ‘I love it when a plan comes together.’

More on advertising

Also by Richard Bratby

Latest

Comments

Join the debate for just £1 a month

Be part of the conversation with other Spectator readers by getting your first three months for £3.

Already a subscriber? Log in